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Craig Schulze â MLM expert explains why people fail in network marketing by giving up to soon just before the âSnowball effectâ kicks in. Craig Schulze explains that as long as you choose the right MLM company and the right mentors you wonât fail as long as you hang in there and wait for the Snowball effect. Most network marketing cheques are like $25 and the second is around the same, but then you may jump to $300 and then $1000 and then $3,000, $5,000, $10,000 and upwards from thereâ¦. as happened to us. Once the momentum gets going you canât stop your MLM business âsnowballingâ out of control and making you huge amounts of residual income even if you wanted to, it just takes on a life of itâs own. The sad thing is a lot of network marketers quit just before this happens. Make sure you have a powerful compensation plan, hang in there, learn our techniques and you wonât believe how exciting your MLM income levels will be once the snowball effect kicks in.