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http://www.globalchange.com How to survive the credit crunch. Secrets of business success in slowdown of the economy, economic slump, recession or depression. Who makes profits in a downturn. Cash is king, cut for growth, look for big bargains, focus on biggest customers. Leadership in recession. Cost-cutting and efficiency. Increasing company productivity. Credit crunch impact on small to medium sized business SMEs. Multinational corporations layoffs and redundancies. Preparing for economic recovery and economic growth. Comment by Futurist conference speaker Dr Patrick Dixon.