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In the tranquil village of Al Dieseh, nine young Bedouin women are unleashing their creative skills and becoming empowered while earning an income. They are members of Al Dieseh Cooperative, which is producing ceramics to sell to locals and tourists who come to see the famous desert landscape of Jordan's Wadi Rum protected area.

Chemonics' Jordan Tourism Development Project is supporting the cooperative. The project, also known as Siyaha, is working with the Jordanian government, local communities, NGOs, and tourism-related groups such as the cooperative, to develop a dynamic and competitive tourism industry.