The Indian alcohol market is possibly the only exciting place left in the world, totalled $14 billion last year, is one of the fastest-growing alcohol markets in the world. Imports account for only a tiny fraction of that, but with India booming while demand elsewhere stalls, no international beverage company can afford to ignore it. Over the next five years, the Indian market for alcohol is projected to grow at 10% a year -- more than China, the U.S. and Europe combined.
