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Advertising executive Shunsuke Sakuma (Naohito Fujiki) is at the top of his game. Winning numerous advertising awards, the cool Shunsuke lives a life most men only dream of. He luckily lands a new massive product campaign for Mikado Beer, Japan's largest conglomerate corporation. Working on the project for almost two years with an estimated three-billion Yen invested, the project would "make" Shunsuke. But in its final stages, the project is suddenly dropped by a single man - Katsutoshi Katsuragi (Ryo Ishibashi) the son of the original founder and Vice President of Mikado Beer.