Prominent figures from the search industry tell Jon Myers, from SEM agency Latitude, how they envisage the future of search, in a series of 5 interviews taken during the Online Marketing Show 2007 in London.
Yahoo's Richard Firminger presents here the benefits that Yahoo! Panama will bring to users and advertisers. He also highlights the high potential of mobile search, multiple sources search (combining text, images, videos), and multiple variable targeting (that includes behavioural and demographic variables).
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