Davidandgoliath’s new spot entitled “Frames”, showcases the added power and off road capability of the Kia Sorento in a very surprising way. The commercial features Sorento drivers heading out of town on various journeys. Surprisingly the Sorentos are all towing large wooden frames on trailers. The idea is inspired by those picture perfect moments that just seem to happen on adventures. Magical sunsets, reflections etc. These are the kind of moments that end up framed on our walls or safely stored in our memory banks.
Kia Motors – Frames Credits
Agency: davidandgoliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Copywriter: Brett Landry, John Guynn,
Art Director: David Cuccinello, Denison Kusano, Federico Callegari, Amanda Mourenza
Executive Producer: Carol Lombard
Senior Producer: Paul Albanese
Production Company: Believe Media
Director: Jorn Haagen