The European retail giant Etam have launched a new underwear label aimed at 15 to 25 year olds. Undiz, short for underwear of course, has arrived on the market to enable “mix and match”… to dare to wear lace knickers with a sports top, a sexy bra with boxers spotted with colours… even the man has a right to some fantasies. In short, collections placed between the themes of “boudoir” and “rock’n’roll” with new items in every fortnight and miniscule prices. After Princess Tam-Tam, the group set to become the new lingerie reference for young people. Interview with Valérie Capitan, Head of Products Undiz
