FC2Video

In this presentation based on his new book, The Art of the Start, Mr. Kawasaki gives you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

Guy Kawasaki is a founder of Garage Technology Ventures. Currently, Guy is a Managing Director and Chairman of Garage. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer.