In this short educational video, Li Evans of SearchMArketingGurus.com & KeyRelevance offers up three social media tips for online marketing about how to turn your friends or contacts into fans and evangelists. From giving up a little control to asking your audience for help, its a great waty to engage and include your audience to feel like they are part of something. That "feeling part of something" is at the heart of turning those friends into your greatest fans.