Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which polled sales and marketing executives most involved in successful B2B launches to determine best practices and success factors for launching new products and services.
The study identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Over the next 10 days, Launch TV will profile these tips so you can have a better sense of how to have a successful B2B launch.
We'll also be showing you some clips from a presentation given by Joan Schneider, President of Schneider Associates, at The Product Development and Management Association (PDMA) New England Chapter meeting in November.
Today's Schneider Associates B2B Launch Tip is:
6. Measure the right success metrics.
Burger King’s Whopper Freakout Delivers Big Burger Boost; TNS And TiVo Battle Nielsen For Metrics Supremacy; The Price Is Right Is Returning Product Placement To Prime Time; GSN To Launch Interactive Bingo America Program.
Bruce Nelson, Omnicom's Vice Chairman, gave his historical perspective of the evolution of 20th/21st-century media at AO's OnMedia conference last week. He had some interesting things to say about metrics - if you measure hits, you'll end up with a lot of fraternity humor. As lead and sales tracking improves, maybe the quality of online content will too. The whole panel is available here: http://alwayson.goingon.com/page/display/23247?param=session/189
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Elevator Music Bores, Elevator Video Sells; Harrods In-Store Ad Network Is Nice Revenue Source; Interactive Advertising Bureau Issues Rich Media Metrics Guidelines; Tailgate Launches Transactional Banner Ad Campaign For Kite Runner.
Cinema Advertising Council Reports In-Theatre Advertising Growth; CBS Sends Viewers Back To The Storyboard With Online EyeLab App; Online Ad Metrics Still Controversial; Kraft Online Campaign Features User-Generated Grilled Cheese Sandwich Ads.
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Here's a video that shows how marketers/business owners can use Microsoft Excell to track their marketing metrics like ROI, PROFITS, CONVERSIONS, CPA, CPV, and LCV.
* DIGG dumps GOOGLE, goes with Microsoft adCenter.
* FOX and MYSPACE looking for pilots on MySpace.
* ADPINION to let users vote on which ads they see.
* COMSCORE tweaks metrics for overall user activity.
* JOOST nets over one million users.
Read more at www.shellypalmermedia.com
* GOOGLE plans social-networking aggregator. * JOOST to premiere new VH1 comedy. * HP adding online content to new TV sets. * ABC uses own metrics for Bingo Night — ignores Nielsen. * YES NETWORK makes aggressive online push.
Read more (and watch today’s video) at www.shellypalmermedia.com