I'm constantly looking for ways for you to crack some B2B telemarketing codes. Richard Blank CEOLouisiana Country Boy: Can you please if it's okay, and again, just tell the people about the other side of Richard I, not the personal side, not the business side of Richard, the business side of Richard. I mean, I mean, you ain't got to now. You ain't got to you. You know, you tell me. I, Well,
Richard Blank: it's my pleasure. I, you know, I'm a CEO of a, of a bilingual call center in Costa Rica.
These agents here make outbound appointment setting and lead generation. They also take inbound customer support and non-voice support. We do not call you at dinner cuz if I do, you're never gonna, you're never gonna talk to me again. And we're very selective of the campaigns that come in here cuz this is a very strict Catholic country.
I wanna make sure that the agents can go home and tell their parents what they do for a living. I prefer to bring in people that sometimes do not have call center experience because they could be bringing in bad habits or be a. I prefer somebody that is bilingual and has these skills where I can mold them.
It's very easy to teach 'em a CRM and and phone system, but you know, if they're coachable, if as you say, they have the grit and desire, it's my pleasure to find ways to delegate in order to promote them. It's very important for me as well to give positive reinforcement to the. I do it through quality assurance.
We listen to their recordings and I can grade them on certain metrics and I just don't grade on the simple stuff. You and I talk about bedside manner and certain soft skills diplomacy, since English is their second language. Donnie, I really focus on the FSOs so I can expand their vocabulary with similes.
So instead of saying words like help, they'll use assist guide or lend a hand, Little things like that. And let's say we're even making outbound prospecting. A lot of people are concerned about gatekeepers and filters. To me, I think they're the greatest people. We like to do positive escalations. So where if I speak to somebody and then I get transferred to you, I will say verbally how amazing this individual was.
And also do certain things in writing. If you get that at a call center, you can get money and prizes for it. That's how they get bonuses out. Wow. But if you call certain businesses, churches, schools, organizations, or even friends and family, And you mention others, you give the gift of a positive escalation.
They're gonna be happy that you call back. They'll give you information on how to close a deal or a company culture, right? And so instead of just going in there and trying to sell Donnie a 1995 book, it's very important for us to build rapport, to do a little bit more due diligence on your LinkedIn profile, on your podcast episodes, or your website.
So if I have to leave you a voice, or an email, I can custom make it. Mm. And that's only going to separate us from thousands of people that are knocking on your door trying to get sales. Now, not every time we make a call, we get a sale, right? But I increase our percentages by being on the phone longer, by asking more questions and knowing more people in your organization that I can refer to, that added momentum in my sales.
So it's not like what you see in the movie. We're not the Wolf of Wall Street, Glen Gary, Glen Ross Boer, and there are a lot of call centers that do that. I could personally do that if I wanted to, but I once again have chosen a certain environment where the profiled agent is something that not only the client could be comfortable with, but the agent would feel comfortable making those calls.
And so owning a company, if I try to force a fit, someone may not come back. They might. And you're only as good as the foundation that you have. That's it. And so it's, it's extremely important just to have that sort of sweet spot and balance for the client and for the agent. So it meshes in that it works because as I say before, if nobody shows up at your Chucky cheese birthday party, You have no friends,
Yeah. I'm just not gonna break you. So as a business owner, I'm constantly looking for ways for you to master levels and to crack some codes and to get better. But I, I, I just can't, You let you become complacent and, and, um, Monotonous and, and board on the phone where you just go through the motions.
That's, that's, as I say, you become plastic. Yes. Yes. And there's nothing that's, uh, raw about you anymore. And, and that's a shame when people get into that sort of trap.
Louisiana Country Boy: Most definitely. You know, and what I, what I hear originally I'll say this, is that you're not building a, a company. You have built a culture.
Mm-hmm. . Um, and that's, that's, you know, and that's a lot of people. It's, it's, that's how you can call it. , that, that's how people can say CC is home. It it because you built a culture. You, you, you. They're not just employees. They're not just people that work here. This is like a family and these are people that you know sometimes and, and I, you know, just doing what I do and learning that and, and working for others.
Some places you can work and it's just a job. Some places you can be and it's, and it's a home because you feel. Not excluded. Not like, Oh, well this is just a person over there that just does this over here. But they are, you look at them and everything that you've said and just talking to you. These are, these are what we forget to call people, humans.
I
Richard Blank: take stuff further. You remember our favorite class in school was recess. I have a gamification culture here. I collect pinball machines and juke boxes and Oh wow. machines. I have a neutral environment, Donny, where people can go down and meet agents from other departments, let off steam recharge batteries.
Hang out with me. Because if you're having a cigarette outside or on your phone on Instagram, you're by yourself. Right. But this is a very social environment and these games are older than they are . It's so important that they, That they have fun. Yes. And that there is a work life balance that's essential.
Louisiana Country Boy: Yeah. And that's great. That's great. Cause you know, and, and I know, fortunately for me, that makes you want to get up and go because you're looking, you're excited to get there. Like, man, I can't wait to get there. Um, I hear so today and, and, you know, in so many different places how people just be like, uh, gotta go.
Because it's, for me, when they say that, it's because of the culture. There hasn't been a, a, a positive culture. There's no positive. Feedback there. There's nothing positive and, and they're not a part of it. They're just an employee. When, when you change that whole scope around, oh man, you have you, you have done it, you, you have, you have put your hands on the crystal ball again.
You have made people understand like, we are in this, this ain't just me. You know what you just said. There's not a lot of places that genuine. I can go with the CEO and, and you know, he's right there and we can have a conversation. And it's not like, Oh dad, you know, what is
Richard Blank: work? Right? And a lot of the times, my friends, something outside of the office could be affecting their performance here.
They're not robots, they're not expendable numbers as you were talking earlier where people aren't even known at an office. And so, um, I have to take that into consideration because sometimes people have moments. Yes, but my favorite is when they bring their family along, a wife or a husband or their mother or father.
And I'll go downstairs and they have to pull me away cuz I'm gonna be telling them for 10 minutes how amazing their son is. And that's just a gift that keeps on giving. And I'm not just saying he's great. I'll give five examples cuz I care. Right? I know about phone calls. He makes a two year anniversary, what he did last week.
I pay attention to these small things because they claim that I, that people don. , but you and I notice these little details
Louisiana Country Boy: Yes. That, that make a difference. And that's, I'm telling you that is if, if, if, if there's any business owners out there that might not hear what we are talking about mm-hmm. , if you want to retain and grow, if you, I'm gonna say it again.
If you want to retain and grow mm-hmm. , these are the things coming from O employee and coming from a ceo. Mm. These things right here. I'm telling you, you would have the happiest people there. They would break down the door just to come work for you what you know. And that, I think that that here is why so many people decided, you know, with, Oh, I'm not going back to work.
Or when the pandemic thing, they didn't want to go back. They gonna go out and do they own thing because they felt so mistreated or they felt so de. They don't, they don't value me. I'm just, But when you, again, that's just me, You know? That's just my old family when, when it's like this and, and we are, and we can have a conversation and what you just said, those things, Well, I know anniversaries, I know birthday, I know these things and, and I can sit and talk to 'em and I can talk to their family.
When you can do that, that means that, that you have said, this is. Well,
Richard Blank: these are people as well. They don't need to sell their soul for a dollar. They have options. They don't need to go to an environment like that. But let's address something for a second here. I, I might create the greatest office environment ever, but there is a natural attrition that happens here.
Amazon's in Costa Rica, hpn, Tele, Andor. There's a hundreds of call centers. Right. So I compete especially against the big boys. So Donnell will lose somebody from time to time for scheduling conflict. If they go to the university, their boyfriend or girlfriend may work there. It might be closer to their home, or sometimes it even pays more.
There's different types of vocations here, right? But the one thing that they will not do, and you'll definitely appreciate this, they're not gonna say, Richard defaced me, insulted me, made me do the walk of shame. Yelled at me. No, no, no. That just doesn't happen. And I, I'm okay with that. As long as somebody is here and we can walk together and grow together, that's great.
I, I sometimes get a two weeks notice. Sometimes they just piece out on me. The next thing you know, I gotta call my client with a solution, which is fine, because if you can work through minor. Issues with a client, they see how you act during tough times. Yes. And how it is during good times. And so that, that just solidifies the relationships with my clients.
But I get disappointed from time to time. People I expected a little more from just disappear or they become a fading flower because this industry does, does create burnout. And in the United States, people look a certain way towards telemarketers and call center work. And for me, I was a gladia that not only survived it, but I thrived in this industry, in my own.
So go figure, . I saw the art and the speech. Yes. I saw the vocabulary and the delivery and I thought it was incredible if people were able to have that sort of conversations and convert sales site on. , there is an art to it, and as long as you practice that craft, I mean the, the earnings are, are, your potential is just limitless.
You could do very
Louisiana Country Boy: well. Hey, that is, that, that is definitely, definitely amazing. You know, I I, and again, Richard, I, I applaud you. I, I keep applauding you for just your.
My Worthless 2cents Table Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding moving abroad and starting a company from scratch in Costa Rica. Donnie Lewis-The Louisiana Country Boy- discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
A place to freely express our thoughts and feelings where your worthless 2cents is priceless sharing our journey with each other,and always remember “Your Approval Not Needed “
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
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