Advertisers Reach for Olympic Gold
Just in time for the games, and for the Shanghai Expo in 2010, Chinese media company Network CN is launching the first phase of its out-of-home advertising network.
Covering Beijing, Shanghai, Wuhan, Nanjing, Hangzhou and Qingdao, Network CN's network currently consists of 117 roadside LED panels, 10 mega-size LED billboards, 69 light boxes and one mega-size roller-sheet billboard. In collaboration with BAMC (Beijing All Media and Culture Group), designated promoter of the 2008 Beijing Summer Olympics, Network CN is also serving as representative for BAMC's LCD network in Beijing during the 2008 Olympic year, consisting of 11,000 in-building screens in governmental and office buildings, banks, hotels, hospitals and stadiums. In addition, Network CN has completed the installation of 98 light boxes within Beijing Airport's new international Terminal 3, where many Olympic visitors will deplane and take in their first impressions of China.
Produced for Network CN Inc.