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If your mobile marketing isn't location-aware, you're wasting your money. Got location?™ Rip Gerber, Chief Location Officer from LOC-AID, maps out how it works.

Location-triggered offers for your customers from their favorite brands. If you want to localize your marketing, Visit http://developer.loc-aid.com/signup to register your mobile app and apply for free location data.

Placecast's ShopAlerts service powered by LOC-AID is a retailer marketing solution. Retailers leverage the technology to create their own version of the service; then consumers choose the brands they love, and may opt-in through many ways - at the store, online, via text-message, mobile website, or social network (like Facebook). Once ShopAlerts is activated, consumers go about their day and the service automatically alerts them when they are near a location that they are interested in or when the brand is offering sales and specials. To learn more, http://developer.loc-aid.com/watch