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Inside Marketing with MarketSurge Podcast. Reed Hansen has a chat with Richard Blank. Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Welcome to MarketSurge! Are you a small business owner, marketing professional, or entrepreneur looking to elevate your marketing game? You're in the right place. At MarketSurge, we simplify and demonstrate the value of marketing automation, making it accessible and actionable for businesses of all sizes. Stay Ahead in Marketing: Get the latest automation strategies tailored for small businesses and entrepreneurs. Step-by-Step Tutorials: Our practical, easy-to-follow guides and real use-cases help you implement automation strategies effortlessly. Community Insights: Join a thriving community of like-minded professionals sharing insights, tips, and success stories. Latest Tech Updates: Stay up-to-date with the newest advancements in marketing technology. Join us at MarketSurge and revolutionize the way you approach marketing. Subscribe now to never miss an upda In this episode, we sit down with Richard Blank, founder and CEO of Costa Rica’s Call Center. From Northeast Philly to San José, Richard shares his journey of betting on himself, moving abroad, and building a thriving nearshore BPO from a one-seat operation to a company that now powers: Inbound customer support Lead generation Appointment setting Sales training & coaching He’s trained over 10,000 bilingual telemarketers, launched a telemarketing school, and even infused gamification into company culture with retro arcade pinball, jukeboxes, and air hockey. His story is one of grit, creativity, and a relentless belief in the art of communication. If you’ve ever wondered what it takes to scale a business without outside investment, how to build culture in unexpected industries, or how traditional call centers adapt in the era of AI — this episode is for you. What You’ll Learn in This Episode: Why Richard left Philadelphia at age 27 to pursue a short-term gig that turned into a 19-year business journey. How he grew Costa Rica’s Call Center without outside investors, staying lean and resourceful. The unique coaching and training methods he’s developed after analyzing 10,000+ calls. Why empathy, soft skills, and gamification are still critical in the call center industry. How human connection outperforms AI when it comes to building trust and saving clients. https://youtu.be/K76hk_ikwNA https://youtu.be/8H_yWh1hHFg https://youtu.be/A9pe8y4lEf8 https://marketsurge.transistor.fm/episodes/telemarketing-reinvented-richard-blank-s-journey-to-building-costa-rica-s-call-center https://youtu.be/J7t9cZT4HSk https://youtu.be/bJ8Rw9J-2xs https://youtu.be/1HonTCNW41o https://youtu.be/7cXkjRXISeE https://youtu.be/p3lWdy-3jwU https://youtu.be/GTjeL9y5lWI https://youtu.be/0wBmSX8uIDI Richard Blank hired bassist Garry Gary Beers of INXS. https://www.youtube.com/watch?v=ieGjN5H4xPQ Richard Blank produced a Rap Breakdancing video commercial https://youtu.be/GQvGZYcX71s?si=3I6N3p-LVxwTvnh2 #InsideMarketingwithMarketSurge #marketsurge #ReedHansen #RichardBlank #CostaRica #CallCenter #Outsourcing #Telemarketing #BPO #Sales #Entrepreneur #B2B #Business #Podcast #Leadgeneration #education