Scale Tales From the Ground Up. The Business Infrastructure show Podcast Episode #213 Richard Blank
Curing back office blues. Growth is not a bad thing. But too much growth, too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the operations and business infrastructure needed to scale your business in a sustainable manner. These back office operations can make or break your business. The Business Infrastructure show provides solutions and real life stories to owners and operators of fast growing small businesses seeking practical tips for dealing with growth spurts.
A few years after graduating from university, he accepted an offer to conduct training at a call center in Costa Rica. At 27 years old he decided to call Costa Rica home. That was over 20 years ago. And he never looked back. In this episode, Richard takes us on his journey as he leverages his advanced Spanish-speaking skills, business prowess, and emotional intelligence to build and scale Costa Rica s Call Center from a one-seat to a 300-seat operation.
While his friends pursued careers in fields like law, medicine, and technology, Richard Blank went in a completely different direction language. In fact, his love of language and communications led him to study abroad for one semester in Spain. That experience changed the trajectory of his life.
Discover how Richard used a cash-only approach to invest in the business infrastructure required to lay a foundation for sustainable growth, his tips for reducing attrition, and why he urges entrepreneurs to act their wage. Growth is not a bad thing. But too much growth, too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the operations and business infrastructure needed to scale your business in a sustainable manner. These back office operations can make or break your business.
Following a Path Less Traveled
Richard, surely there's more to your story than this. Let's try that again. That's why you do the best interviews, Alicia. Thank you so much. How about this? When I was in high school and I graduated, most of my friends were going to Ivy League and studying law, medicine, engineering, and architecture. I myself decided to double down on languages. It was my favorite class. And at the University of Arizona, once again, being a communication major, I was able to focus on public speaking rhetoric and nonverbal communication. And so that was very important for me. Sometimes I kind of felt like a dreamer. and i was almost doing this alone but since my great-grandparents came from europe from romania russia germany and Poland, they came at the turn of the century. And so when they came to the United States in the early 20th century, and they learned English and were entrepreneurs, it was pretty much my strongest argument to my parents on what I was trying to do. Our family were nomads, we were risk takers. And for me, all I know is that I wanted some sort of adventure. And I know that by learning a second language, it would open many doors for me. And so my natural progression pretty much got me to where I am today.
Growth Through Cultural Exposure
Backpacking around Europe opened a whole new world for Richard. He learned the valuable lessons of evaluating and focusing on what really matters in life, as well as not taking certain things, experiences or people for granted. And what I figured out then was that the things that we hold so dear in the United States really didn't make a difference overseas. We're really just looking at your essence. So it just opened my mind. that there are other places in the world where I could learn and be accepted. And I guess my main thing, and I'm very proud of this, is that when you're 21 years old in Europe, all you want to do is party and have a good time, which I did. But if a party began at eight o'clock, what I made sure to do before that time was to see as many museums and buildings and as much artwork and architecture as I could. So at least I could put in my time to grow and see these incredible historical artifacts that made our cultures, our Western civilization. And so that was the year that I read more books and didn't watch television and really mastered Spanish. And so that was probably the year that I grew the most.
Introduction: Overcoming Challenges and Fears
Have you ever wondered what it would be like to live or work in another country? Be honest. I know I have. It s a big reason why my team operates remotely around the world. But it s not the same as living in those countries. How do you get over the mental hurdles to try something different in your business when everyone is telling you, no, no? This is the Business Infrastructure Podcast, the show where we offer strategies, tactics, and resources to cure back office blues and keep your business operating as good on the inside as it looks on the outside. I m your host, Alicia Butler-Pierre, and you re about to hear from someone who set his fears aside, listened to his inner voice, and proved all the naysayers wrong when he started a business in another country. This episode is brought to you by Equilibria Incorporated, the company behind this podcast where we design scale-ready business infrastructure for fast-growing small businesses.
Richard's Pinball Collection and Its Role in Company Culture
And you know what? It was true. As I looked at Richard, he was dressed impeccably. Not sure if you noticed it, but he mentioned playing pinball. Here's another interesting fun fact about Richard. He owns the largest collection of American pinball machines in Costa Rica. For him, providing a place where his team can have fun on the job is equally as important as them providing quality service. After all, all work and no play makes Jack a dull boy. These are such amazing machines, and they're usually older than the agents. And you and I both know that when you play these games on the Internet, it's one thing. But when you are with the machine, especially pinball, You can really feel it. And so to give these agents that sort of gaming experience is just, and it's free play as well. I don't charge them. But it's just really one of those special sauce things that we do here at Costa Rica's call center, which my opinion, Alicia, reduces attrition.
Scaling a Business Without Loans: Richard's Journey
And over the course of six years, I saved enough money to be able to purchase a three floor building that can house 300 agents. And so I did this without any sort of loans or partners or mortgages. because I don't like paying interest. The year is 2008. Richard lands his first client and eventually grows and scales Costa Rica's call center from one seat to 150 on up to 300 seats. I'm sure you're wondering how he achieved this kind of scale in just six years without seeking outside investments. Don't go anywhere because after the break, Richard will share the details of how he did it and how he sustains it. You started your business because you believed you could make a difference. But now you have more demand than you can keep up with, and if you don't get your operations in order soon, you could lose everything you've worked so hard to build. The chaos is causing angry customers, bad reviews, failed audits, and more.
Starting Small: Richard's Strategy of Buying Used
We're back, and before the break, we learned about the humble beginnings of Costa Rica's call center and how Richard Blank, as founder and CEO, scaled his operations without outside investments. But how? Well, one thing he did in the beginning was buying used. That is, he strategically purchased either brand new or gently used furniture and computers from other call centers that were going out of business. Here's Richard.
The Path to Success: Humility and Dedication
I think the greatest thing you can do in the beginning is to be very humble, appreciative. And if you, it's like the game of life. You need to start out in the tent and then you end up in the, in the mansion, but you go through your certain stages. And as long as you can keep pace where you act your wage and and you do it accordingly, you're going to be exceptionally successful. And most people love to hear about the story. They could care less about where I am today. They really want to know about the struggle. And I guess, Alicia, my last parting bit of advice is dedicated practice. And so if anybody really wants to master their craft, they have to put in the time off the camera when your friends aren't around, when you're by yourself. And so if you can invest that sort of time in yourself, you'll be more than prepared when the time comes to shine.
The Special Sauce of Pinball in the Workplace
These are such amazing machines, and they're usually older than the agents. And you and I both know that when you play these games on the Internet, it's one thing. But when you are with the machine, especially pinball, You can really feel it. And so to give these agents that sort of gaming experience is just, and it's free play as well. I don't charge them. But it's just really one of those special sauce things that we do here at Costa Rica's call center, which my opinion, Alicia, reduces attrition.
Destroying Call Center Stereotypes and Appreciating the Craft
But I'd like to maybe destroy some of those stereotypes and misconceptions. A lot of people make a living doing customer support and making outbound and receiving calls for companies. It just so happens that a call center has a certain infrastructure in regards to IT support and the sort of equipment we have and the levels of supervision. Notice Richard said infrastructure. He's really talking about business infrastructure, the linking of an organization's people, processes, and tools, which includes the equipment he's referring to for sustainable and profitable growth. And so what I saw walking in here was an environment where English second language agents were conversing on the calls, were converting calls and getting positive escalations, getting amazing feedback. Today, since everything is now omnichannel non-voice support, where all we're doing is chatting and texting, I still saw the art of speech. I thought it was beautiful.
Dreams, Languages, and Family Heritage: Choosing a Unique Path
That's why you do the best interviews, Alicia. Thank you so much. How about this? When I was in high school and I graduated, most of my friends were going to Ivy League and studying law, medicine, engineering, and architecture. I myself decided to double down on languages. It was my favorite class. And at the University of Arizona, once again, being a communication major, I was able to focus on public speaking rhetoric and nonverbal communication. And so that was very important for me. Sometimes I kind of felt like a dreamer. and i was almost doing this alone but since my great-grandparents came from europe from romania russia germany and Poland, they came at the turn of the century. And so when they came to the United States in the early 20th century, and they learned English and were entrepreneurs, it was pretty much my strongest argument to my parents on what I was trying to do. Our family were nomads, we were risk takers. And for me, all I know is that I wanted some sort of adventure. And I know that by learning a second language, it would open many doors for me. And so my natural progression pretty much got me to where I am today.
Setting the Stage: Confronting Fears to Start a Global Business
Have you ever wondered what it would be like to live or work in another country? Be honest. I know I have. It's a big reason why my team operates remotely around the world. But it's not the same as living in those countries. How do you get over the mental hurdles to try something different in your business when everyone is telling you, no, no? This is the Business Infrastructure Podcast, the show where we offer strategies, tactics, and resources to cure back office blues and keep your business operating as good on the inside as it looks on the outside. I'm your host, Alicia Butler-Pierre, and you're about to hear from someone who set his fears aside, listened to his inner voice, and proved all the naysayers wrong when he started a business in another country. This episode is brought to you by Equilibria Incorporated, the company behind this podcast where we design scale-ready business infrastructure for fast-growing small businesses. Richard Blank is the founder and CEO of Costa Rica's Call Center. His journey to the successful entrepreneur he is today spans across three continents and is filled with introspection and sprinkled with lots of common sense along the way. Stay tuned as he takes us along for an interesting ride. This is episode 213, From the Ground Up, How Richard Blank Built Costa Rica's Call Center.
Trusting Intuition: Taking the Leap to Start a Life and Business Abroad
And if you can get past your parents' guilt, you can live anywhere in the world. And so when that one in a million opportunity crossed my path, I decided to take it. Turns out it was a year after working with those importers of Corona that Richard's one in a million opportunity surfaced in Costa Rica. I literally had to make a decision to stay in the United States and continue working or to go down there for a couple of months. And I guess it was more of my intuition because there's a lot of naysayers out there, Alicia, and we've lost you. And they're the Negative Nancys and Debbie Downers. And these are usually the people that love you so much and they're trying to protect you. But their N-O means they don't K-N-O-W enough about my vision quest, my spiritual journey. And so my intuition said, Richie, go for it. I know that this is the right thing. You're not just dipping a toe. You've been studying Spanish your whole life. And I believe that you could do well. And if it didn't work out, I could have always come home after a couple months. But I also believe in positive reinforcement. And the fact that I did learn a second language, I was open-minded and embraced this new culture and traditions here. it really gave me this reinforcement to stay here. And I fell in love with the girl of my dreams and we got married and we started a life together here and started a business together here. So as much as it's different from my family's expectations in the United States and what all of my friends did, once again, I was being very true to myself, that 18 year old that decided to take that huge risk on myself. And not to be able to compare notes to my friends that were doing different things. But the one thing I do know is that my circle did support me.
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Richard Blank hired bassist Garry Gary Beers of INXS.
https://www.youtube.com/watch?v=ieGjN5H4xPQ
Alicia Butler Pierre, Scale Tales, Richard Blank,Costa Rica's Call Center, Outsourcing, Telemarketing Call Centre, BPO, Nearshore Contact Center, Sales, Entrepreneur, B2B, Business, Podcast, Gamification,Leadership, Marketing, CX, Guest, Money, B2C education, BPO trainer,call centre, contact centre, contact center
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Fa ade: How to Structure Company Operations for Sustainable Success. It is the world s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 60 countries. Equilibria, Inc. is an operations management firm specializing in business infrastructure for fast-growing organizations. Our mission is to provide access to tips, resources, and proven frameworks that revolutionize the way small businesses operate. We do that through original podcast episodes, blog posts, videos, presentations, workshops, and coaching sessions.
The Business Infrastructure Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding starting a company from scratch in Costa Rica as an expat. Topics discussed with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation, phonetic micro expression reading. Richard s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. In addition, inducted into the 2023 Hall of Fame for Business. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
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https://costaricascallcenter.com/en/outbound-bpo-campaigns/
